#167 Kathy Dempsey Discusses the New Face of Library Marketing
Sarah talks with Kathy Dempsey, author, blogger, editor of the Marketing Library Services newsletter and founder of the "Libraries are Essential" consultancy. Kathy talks about her new book, The Accidental Library Marketer, which includes marketing advice for all types of libraries and features the "Hallmarks of True Marketing." They also discuss the irksome question: "In the age of the Internet, why bother going to the library?" [Length: 17:26]

Kathy Dempsey  library marketing  The Accidental Library Marketer  marketing      Add Tags Separate tags with commas:     Close

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Longshots #153 - A Super School Superintendent Inspires Library Card Sign-up
When Dr. Jose Torres came on board as the Superintendent of School District U-46 in August 2008, he was eager to work with the Gail Borden Public Library District on their marketing campaign to increase library card ownership for students. Sarah talks with Denise Raleigh, director of marketing, development and communications at Gail Borden, about the campaign that earned the 2009 North Suburban Library System Marketing Award. [Length: 15:35]

Gail Borden Public Library District  membership awards  marketing  students  schools  School Libraries      Add Tags Separate tags with commas:     Close

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Longshots #112 - Steve Mongelluzo
Sarah talks with Steve Mongelluzo, a former public relations officer for the Internal Revenue Service in Chicago. [Length: 15:53]

marketing  public relations      Add Tags Separate tags with commas:     Close

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Longshots #105 - Patricia Martin and RenGen
Sarah talks with Patricia Martin, author of the new book 'RenGen'. [Length: 26:22]

books  RenGen  Renaissance Generation  marketing  popular culture      Add Tags Separate tags with commas:     Close

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