Podcasts

Longshots #226: Get Tips for Marketing Your Library
Sarah talks with Denise Raleigh, Director of Marketing, Development, and Communications at Gail Borden Public Library District, about her many marketing successes. The library has been recognized nationally for their marketing efforts. Denise offers some marketing tips, such as taking well-planned risks, planning for big photo opportunities, and thinking big.

Longshots #209: Building a Green Library
Sarah talks with Doug Skinner, an architect at Engberg Anderson, about their completion of the Rakow branch of the Gail Borden Public Library District. The building features environmentally sustainable elements and is registered as a LEED project. They also discuss new features of the library, such as the ability to check out DVDs 24/7.

Longshots #174 ILA President Advocates for Advocacy
Sarah and new Illinois Library Association President Carole Medal discuss Carole's commitment to expanding advocacy training for libraries throughout Illinois. She also shares insights into the advocacy success of the Gail Borden Public Library District, where she serves as executive director.

Longshots #153 - A Super School Superintendent Inspires Library Card Sign-up
When Dr. Jose Torres came on board as the Superintendent of School District U-46 in August 2008, he was eager to work with the Gail Borden Public Library District on their marketing campaign to increase library card ownership for students. Sarah talks with Denise Raleigh, director of marketing, development and communications at Gail Borden, about the campaign that earned the 2009 North Suburban Library System Marketing Award.

Longshots #142 - Rick McCarthy
Sarah talks with Rick McCarthy, AIA., Principal and Team Leader for Burnidge Cassell Associates' Library Studio.