Podcasts

#167 Kathy Dempsey Discusses the New Face of Library Marketing
Sarah talks with Kathy Dempsey, author, blogger, editor of the Marketing Library Services newsletter and founder of the "Libraries are Essential" consultancy. Kathy talks about her new book, The Accidental Library Marketer, which includes marketing advice for all types of libraries and features the "Hallmarks of True Marketing." They also discuss the irksome question: "In the age of the Internet, why bother going to the library?"