Podcasts

Longshots #226: Get Tips for Marketing Your Library
Sarah talks with Denise Raleigh, Director of Marketing, Development, and Communications at Gail Borden Public Library District, about her many marketing successes. The library has been recognized nationally for their marketing efforts. Denise offers some marketing tips, such as taking well-planned risks, planning for big photo opportunities, and thinking big.

Longshots #194 Mobile Marketing Delivers for Libraries
Sarah talks with Nancy Dowd, director of marketing and public relations for the New Jersey State Library. Nancy shares the status of their exciting, low cost mobile marketing project, which is showing great success with typically tough to reach target audiences. They also discuss Nancy's dual blogs and the impetus behind her new book, Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian.

#167 Kathy Dempsey Discusses the New Face of Library Marketing
Sarah talks with Kathy Dempsey, author, blogger, editor of the Marketing Library Services newsletter and founder of the "Libraries are Essential" consultancy. Kathy talks about her new book, The Accidental Library Marketer, which includes marketing advice for all types of libraries and features the "Hallmarks of True Marketing." They also discuss the irksome question: "In the age of the Internet, why bother going to the library?"

Longshots #153 - A Super School Superintendent Inspires Library Card Sign-up
When Dr. Jose Torres came on board as the Superintendent of School District U-46 in August 2008, he was eager to work with the Gail Borden Public Library District on their marketing campaign to increase library card ownership for students. Sarah talks with Denise Raleigh, director of marketing, development and communications at Gail Borden, about the campaign that earned the 2009 North Suburban Library System Marketing Award.

Longshots #128 - Cathy DeRosa and Jenny Johnson
Sarah talks with Cathy DeRosa, vice president for the Americas and global vice president of marketing for OCLC, and Jenny Johnson, executive director of Branding and Marketing Services for OCLC.

Longshots #112 - Steve Mongelluzo
Sarah talks with Steve Mongelluzo, a former public relations officer for the Internal Revenue Service in Chicago.

Longshots #105 - Patricia Martin and RenGen
Sarah talks with Patricia Martin, author of the new book 'RenGen'.

Longshots #97 - Jamie LaRue
Sarah talks with Jamie LaRue, director of the Douglas County Libraries and upcoming speaker at NSLS "Embracing Change: Transforming Libraries and Communities" Symposium

Longshots #74 - Buzz Marketing
Sarah discusses this hot new marketing trend.

Clips

Buzz Marketing (From Episode #102)